Management?
Definition
Determining quality policies, objectives, and responsibilities
so that project will satisfy the needs for which it is undertaken.
Purpose
To ensure that the project outputs are delivered fit-for-purpose..
Process
- developing quality criteria for the outputs themselves
- ensuring that all project management processes are conducted in a quality manner.
1. Introduction
1) What is Quality Function Deployment (QFD)?
Listening to voice of the market (customer).
It is a structured product development process which translates what the market requires into a program to create, manufacture, and deliver it.
In a QFD process, multi-skilled teams collaborate to arrive at a common understanding of the customer needs, and determine the approp
1. Introduction
1) What is Quality Function Deployment (QFD)?
Listening to voice of the market (customer).
It is a structured product development process which translates what the market requires into a program to create, manufacture, and deliver it.
In a QFD process, multi-skilled teams collaborate to arrive at a common understanding of the customer needs, and determine the approp
delivering ingredients everyday from the head quarter, pricing commonly as a low price strategy.
Menu and price – 10 kinds of Burgers & 9 Kinds of Sandwiches
: From 1,000 won to 3,000 won.
- 25 kinds of beverage (including soft drinks, fruit juice, café)
: From 500 won to 2,000
Main characteristics
– Low price and pursuit of well-bei
deliver to the consumer.
3. Who is in the Market?
3.1. LOUIS VUITTON
- Brand value: 25.7trillion won
- LVMH’s main brand, Louis Vuitton, has shown consistent growth in the market. It is especially loved in Korea and Japan.
- Imagery
• The highest fashion brand which has become a symbol representing high social class. It has consumers that show frantic obsession towards the br